The crypto takeover of European football promises to empower supporters — but in truth, it’s just marketing fluff for a giant pyramid scheme.
Dave Braneck is a journalist in Berlin covering sports and politics.
Some of the world’s biggest football clubs are using their supporters’ loyalty to sell them blockchain assets, “fan tokens,” and NFTs. The crypto takeover of football promises to empower supporters — but in truth, it’s just marketing fluff for a web of pyramid schemes.
Pre-Christmas shortages have exposed the fallibility of global supply chains’ promise to deliver all manner of goods almost instantly. Yet logistics firms’ profits are at historic highs — showing how they’ve used the crisis to entrench their power.
Chiefs at soccer governing body FIFA are calling for the World Cup to be held every two years instead of every four. The plan is a naked cash grab — and shows that undemocratic sports authorities will always put chances to sell advertising above the quality of the game.
The European Super League fiasco has sparked a heated debate about money in football, with many pointing to Germany’s fan-owned clubs as an alternative. Fan ownership is an important step — but it’ll only work if fans are organized and thinking politically.