Sports Are Sinking in Crypto Snake Oil

The crypto takeover of European football promises to empower supporters — but in truth, it’s just marketing fluff for a giant pyramid scheme.

Ayr United Commercial manager Graeme Miller (Photo by Craig Williamson/SNS Group via Getty Images)

European football fans have had to put up with a lot lately, enduring ballooning ticket and streaming prices and, in many cases, pandemic-induced empty stadiums. How do beloved clubs repay their loyal supporters for sacrificing time, money, and attention just as these things seem scarcer than ever? By selling fans snake oil by the fifty-five-gallon […]

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