
Swing Voters Want Kitchen-Table Populism, Not a Sermon
A new survey of 6,100 voters finds that persuadable voters respond to plain talk about rent, groceries, and corruption — and tune out when Democrats lecture them about who’s dividing them.
Ned Rust is a researcher at the Center for Working-Class Politics.

A new survey of 6,100 voters finds that persuadable voters respond to plain talk about rent, groceries, and corruption — and tune out when Democrats lecture them about who’s dividing them.

There’s a big gap between how progressive messaging is received by liberal, college-educated voters and working-class voters with no college degree. But there doesn’t have to be, if the Left appeals to those working-class voters the right way.

Voters quite simply do not like the Democrats. The Democratic Party brand is complete trash. Although the structural barriers to a break from the Dems are real, that doesn’t mean we shouldn’t try.

A new report from the Center for Working-Class Politics, Arizona State University’s Center for Work and Democracy, and Jacobin shows how labor can play to its strengths — and win. The secret? Run more union members for office.