Publishers Killed the Paperback, Then Blamed Readers

In 1939, the 25¢ paperback made America a nation of readers, delivering thrillers, classics, and Pulitzer-winning books. So why did the Big Five publishers just kill the mass market paperback?

A young woman reading D. H. Lawrence's novel “Lady Chatterley’s Lover” in a café after a jury at the Old Bailey in London found the book not to be obscene, on November 7, 1960.

The cheap mass-market paperback gave us a truly popular yet sophisticated literary culture. Its decline has at least as much to do with corporate consolidation as shifting consumer preferences. (Evening Standard / Hulton Archive / Getty Images)


It seems every week a new piece about the decline and fall of the American reading habit goes viral. The idea that we’re entering a literary apocalypse that threatens to destabilize our democracy is perhaps overstated, but nobody is denying the book-reading trend is grim. In the most recent international assessment of adult skills, conducted in 2023, 28 percent of American adults scored at or below the lowest level of literacy — up from 19 percent just six years earlier. By one widely cited estimate, more than half of American adults read below a sixth-grade level.

It’s interesting to note that these hand-wringing, sky-is-falling pieces unfailingly focus on external issues. Few of us doubt what we feel in our bones to be true — that long-form reading is being harmed by disruptive technologies and other beyond-our-control societal issues (political dysfunction and a decrepit educational system) that apply to the demand side of the equation.

But what about the supply side? Could it be that corporatized publishing — with all of its consolidations and centralization — may have enshittified the product to the point where it has abetted the decline in consumer demand?

This article is for subscribers only. Please login or subscribe to access our full archives and beautiful print and digital magazine starting at just $3 a month.