Jacobin Is Dead. Long Live Catalyst.

We’ve decided to become a lifestyle brand.


Years ago, we warned you. It was only a matter of time before we capitulated to liberalism.

We’ve held out as long as we could, but that day is finally upon us. The signs couldn’t be clearer: we’re now selling tote bags and other apparel on the Jacobin site. We used to be a Marxist journal, then we became a socialist magazine, and now we’ve finally realized our final synthesis: we are a lifestyle brand.

Don’t worry though, we’ve decided to start a new Marxist journal to begin the process all over again. Does the world need another journal? Probably not — but the merchandizing opportunities are too good to pass up on.

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