AI Is Driving Up the Price of Consumer Electronics

Driven by the AI boom, chip manufacturers are pivoting production lines toward megacorporate clients. The move will make consumer electronics even less affordable.

Hardware essential to consumer electronics like laptops and gaming consoles is set to go up in price as manufacturers turn toward production for AI. Ordinary people who rely on these devices will pick up the tab. (Maika Elan / Bloomberg via Getty Images)

The artificial intelligence craze likely just delivered more industry-wide price hikes on household electronics.

After accepting billions in taxpayer subsidies, the technology company Micron is shutting down its generic line of consumer-facing chip products to instead focus exclusively on its megacorporation AI customers.

The move is expected to drastically limit market competition and raise prices for essential materials for personal computers, gaming consoles, and other electronics.

Earlier this month, Micron announced it would end production of its “Crucial” product line, which includes memory storage units such as dynamic random-access memory (DRAM) and solid-state drives (SSD).

Micron was just one of three global technology firms that controlled the bulk of DRAM and SSD production. With Micron’s exit, the market will now effectively consolidate into a duopoly between South Korean chipmakers SK Hynix and Samsung.

The exit reduces competition and gives the remaining firms more market power, potentially allowing them to jack up prices on consumers. Even before the recent move, prices for DRAM products spiked by 170 percent in the past year.

Micron says it’s exiting the consumer market to put its resources toward the booming data center and artificial intelligence buildout, which is powered by semiconductors made by a small collection of giant technology companies, including Micron. Micron is one of the main suppliers of semiconductor circuit boards to dominant chip designer Nvidia.

“The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments,” reads the announcement. According to critics, Micron is chasing higher profit margins from well-financed AI customers willing to pay top dollar at the expense of the general public.

The AI chip demand is locking up all the supply and resources of the small global cartel of semiconductor makers because it’s proven so lucrative, according to Stephen Burke of the consumer watchdog show Gamers Nexus in a recent video.

“The populace is battered by the unaffordability of basically anything, and all of this is to pass on that [taxpayer] money to the manufacturer’s own megacorporate customers praying to their god of AI,” said Burke.

Even though most consumers rely on products that use DRAM and SSD chips, AI companies will get priority access to the bulk of the supply from electronics producers.

Micron did not respond to a request for comment.

Micron’s stock price has climbed roughly 180 percent since the start of this year, and the company does not appear to be constrained for resources, in part because of billions in taxpayer subsidies it is receiving.

The company was awarded $6.1 billion in preliminary federal awards last year to build US-based semiconductor facilities under the CHIPS ACT.

In upstate New York alone, Micron has amassed more than $22.6 billion in planned tax breaks from federal, state, and local governments to build a chip-making complex north of Syracuse. This amount increased after the One Big, Beautiful Bill Act boosted subsidies for US semiconductor plant developers from 25 to 35 percent.