As with all advertisements, there are a few deceptions at the heart of Apple’s commercial for U2’s newly released Songs of Innocence. The most immediate is that it ends with the tagline “free on iTunes now.”

Given that the album was delivered — without permission — into the digital libraries of over five hundred million iTunes users, implying any kind of choice in the matter seems at the very least misleading. A better version of the ad might read “yours whether you like it or not.”

The move to upload Songs of Innocence without the consent of hundreds of millions of music fans has been so strongly criticized that within days Apple posted a standalone webpage with instructions on how to permanently delete the album. Meanwhile, lead-singer Bono has been lashing out at critics as “haters,” calling the Internet commentary “enough to put you off democracy.” It’s a rather odd rebuttal, which is to say nothing of the rather unsettling implications such a marketing strategy brings with it in a post-Snowden world.