We Are All Living in Rupert Murdoch’s World
The right-wing media baron Rupert Murdoch turns 90 today. His news empire has been instrumental in reshaping the world in the image cast by conservative elites. The need to build a robust and democratic alternative media has never been more urgent.

Rupert Murdoch listens to US president Barack Obama make remarks at the Wall Street Journal CEO Council annual meeting, at the Four Seasons Hotel, on November 19, 2013, in Washington, DC. (Drew Angerer / Pool-Getty Images)
It’s hard to know exactly when Rupert Murdoch’s alliance with the conservative right began. In his early days, his politics were eclectic. As a student at Oxford, he even flirted with socialism. But January 1974 is as good a moment as any to situate his rightward turn. It was then that he turned against Gough Whitlam’s reforming Labor government in Australia. A classified diplomatic cable sent by the US consul general reported to Washington that Murdoch was instructing “the editors of the newspapers he controls” to “kill Whitlam.” Whitlam was forced to resign later that year, and from then on Murdoch would side with the winners, and the winners were overwhelmingly on the Right.
If anyone alive personifies the destruction of the postwar social and economic compromise, it is Murdoch. Such was the contempt in which he was held by the cultural elite in my own country, the UK, that the television writer Dennis Potter named the tumor that would kill him “Rupert.” But for all Murdoch’s significance, we still don’t fully understand what his long career tells us about politics and the media in our contemporary era, and the relationship between the two. As he turns ninety, it is time we turn to that task in earnest.
Against the Left
Rupert Murdoch was born in 1931 into a newspaper family in Australia. His father Keith Murdoch had been a war correspondent whose reporting from Gallipoli in World War One had made him nationally famous. Murdoch Senior went on to become an executive at the Herald group and left his family control of the Adelaide News on his death in 1952. His son, still in his early twenties, took over the News and began building an empire of his own. Over two decades, Murdoch became one of the most successful editors and publishers the industry has ever seen. It is an exaggeration to say that he invented the modern tabloid, but he did learn to exercise direct, personal control of newsrooms to an extent that few, if any, of his contemporaries have matched.