Advertising in Austerity
With a week to go until the elections, Greece's final campaign advertisements show the tides are still with Syriza.
There is state funding of political parties in Greece, with public funds apportioned according to the share of vote at the previous general election.
There are also, as in the US, political adverts on commercial television. That’s in addition to the legal requirement on channels to carry the 10 minute party election broadcasts and other statutory coverage to which every list standing in the election is entitled.
A quick scan of the parties’ 30 to 90 second commercials reveals a lot about where they stand and where this election is heading.