Liberal Poptimists Tried to Kill Rock. They Failed.

Faced with declining market share and poptimist contempt, rock music once seemed bound for the dustbin of history. But an industry crisis and a moribund liberal political establishment are driving a rediscovery of rock’s potential.

The Strokes perform at the Coachella Stage during the Coachella Valley Music and Arts Festival at the Empire Polo Club on Saturday, April 11, 2026, in Indio, California.

Poptimism has been atrophying, crashing down with the broader form of liberal politics that once empowered it. Meanwhile, rock music is blasting back to life. (Kayla Bartkowski / Los Angeles Times via Getty Images)


The Strokes broke through in the early 2000s with crisp-toned vintage guitars and an unapologetic croon from their lead singer. It was to be a decade marked by a return of sounds from the past.

Despite the vastly different genres, the Strokes, Amy Winehouse, Yeah Yeah Yeahs, Interpol, TV on the Radio, the White Stripes, Franz Ferdinand, and Bloc Party were all part of this wave of “retromania.” Far from hiding it, each of them reveled in it — not only the sounds but the aesthetics, from Winehouse’s beehive hairdo to Interpol’s skinny ties. For the Strokes, their music blended early Tom Petty with arty downtown bands of the late 1960s and ’70s like the Velvet Underground and Television. For Franz Ferdinand, it was 1970s iconoclasts Roxy Music and Gang of Four. For the White Stripes, it went back further to early Delta blues, peppered with a little bit of 1960s garage rock like the MC5.

This isn’t to say it was bad music just because it drew from older styles. Much of it was good, even excellent. Retro-ness had a darker side, though, what cultural critic Mark Fisher identified as a melancholic component, as if certain artists were not just remembering the glory days but finding themselves “haunted” by a “future just out of reach.” For Fisher, this backward turn was a testament to the “slow cancellation of the future,” the death of a meaningful alternative to capitalism.

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