A Plea for Culinary Modernism

The obsession with eating natural and artisanal is ahistorical. We should demand more high-quality industrial food.


Modern, fast, processed food is a disaster. That, at least, is the message conveyed by newspapers and magazines, on television cooking programs, and in prizewinning cookbooks.

It is a mark of sophistication to bemoan the steel roller mill and supermarket bread while yearning for stone­ ground flour and brick ovens; to seek out heirloom apples and pumpkins while despising modern tomatoes and hybrid corn; to be hostile to agronomists who develop high-yielding modern crops and to home economists who invent new recipes for General Mills.

We hover between ridicule and shame when we remember how our mothers and grand­mothers enthusiastically embraced canned and frozen foods. We nod in agreement when the waiter proclaims that the restaurant showcases the freshest local produce. We shun Wonder Bread and Coca-Cola. Above all, we loathe the great culminating symbol of Culinary Modernism, McDonald’s — modern, fast, homogenous, and international.

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