Rebranding Amtrak

Amtrak doesn’t need a writer’s residency program. It needs to deliver affordable, reliable public transportation.


Last month, Amtrak notified 115 writers that they’d been selected as semi-finalists for a residency on one of the company’s fifteen long-distance routes, complete with meals and a “private sleeping roomette equipped with a desk, a bed, and a window to watch the American countryside roll by for inspiration.”

Part of an ongoing PR effort to rebrand itself as a classic, more cultured form of travel, the residency has generated enthusiastic praise from writers across social media as well as in high-profile publications like the New Yorker, the New York Times, and the Paris Review.

In the latter, Jessica Gross, a New York-based freelancer who received a trial residency earlier this year on Amtrak’s Lake Shore Limited route, extols the virtues of writing by train, describing Amtrak’s sleepers as “cozily small, like a carrel in a college library.” Likewise, Adam Kirsch waxes romantic in the New Republic on the affinities between writing and rail travel, contending that “to ride the train . . . is analogous to choosing to write a book when you could tweet or text. It means refusing the ‘best’ option our technology has to offer, in the name of an ideal other than speed and efficiency.”

This article is for subscribers only. Please login or subscribe to access our full archives and beautiful print and digital magazine starting at just $3 a month.