The third installment of the World Cup of Hockey — a meaningless publicity stunt sponsored by the National Hockey League (NHL) and its owners, not the sport’s governing body, the International Ice Hockey Federation — kicked off in mid September.

Despite what the league would have you believe, this tournament isn’t designed to grow the game. If it were, the entire schedule of play would not take place at the Air Canada Center in Toronto, home to the Maple Leafs — the second most successful team in NHL history — and the Hockey Hall of Fame. It’s really about growing league coffers.

Revenue from the tournament is estimated to be $100 million, which will be split fifty-fifty between the NHL’s owners and players. An equal split sounds fair, but when you consider that the league consists of thirty owners and roughly seven hundred players, the math begins to look a little skewed. Of course this disparity won’t shock anyone with a passing familiarity with the NHL’s labor relations — the league boasts a rich history of greedy ownership endeavoring to hamstring its players’ bargaining rights.