The Apple ideology is sleek and clean.

It proposes a lifestyle without attachments or clutter, where people — unburdened by the “fuzz” of possessions — are free to chase down every desire. Like a nomad on the Steppe, movement, horizon, and conquest are the only concern.

The room of the modern person is stark, but in its simplicity it exudes wealth and sophistication. There is just an iPad and a simple bed or futon. None of the old-time accouterments, which signified intelligence, artistic interest, or a curiosity about the world, are evident. There are no magazines, books, or records anywhere. Just perhaps some high priced toiletries in the bathroom. Everything she needs is on the iCloud.