Narendra Modi’s face is everywhere. On billboards. In full-page newspaper advertisements. Inside the trains of the Delhi Metro. On TV, both in thirty-second spots and breathless news reports. On ghoulish mass-produced masks worn by his supporters.

As the national elections roll on in India, Modi is inescapable.

Modi, currently the Chief Minister of the state of Gujarat, is the prime ministerial candidate of the Bharatiya Janata Party (BJP), one of the country’s two major national parties. Currently in opposition, the BJP is widely expected to win a plurality of seats in the elections by riding the supposed “wave” of Modi’s popularity and exploiting the widespread dissatisfaction with the ruling Indian National Congress-led coalition.