Why the Tories are Losing the Online Arms Race

From their comical outrage over dick pics to their failed social media youth arm, Britain’s Conservatives have made themselves online laughingstocks. But the reason isn’t technological — it’s political.

UK General Election 2017 - Daily Sightings

The Twitter page for the Conservative Party on an iPhone on April 26, 2017 in Bristol, England. Matt Cardy / Getty Images


With just over fifty days until the United Kingdom is due to leave the European Union, the chairman of the Conservative Party, Brandon Lewis, spent Monday focused on important political issues, as you might expect. Not the fact his party is in utter meltdown, squabbling over new alternatives to the Northern Irish backstop knowing full well anything put forward will be rejected by the Republic of Ireland and all other EU members. Not the mountain of legislation that must be passed through the House of Commons to actually make Brexit legally and logistically functional.

No, Lewis was intensely focused on dick pics.

One dick pic in particular: a Conservative activist had trawled Labour candidate Sally Keeble’s Twitter likes and discovered that, in addition to an array of tame political tweets, she had liked a dick pic. Why, Lewis opined, hadn’t Jeremy Corbyn commented, and why was this woman still a Labour candidate and not immediately sacked for such a crime? With the dick in question firmly lodged in his mind, he devoted two separate tweets to the issue, perplexed that Labour hadn’t bothered to comment.

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