The Surveillance Economy Is Here. This Is How We Fight Back.

Rejecting surveillance capitalism means insisting, clearly and unapologetically, that markets should serve the people — not the other way around, writes NYC Department of Consumer and Worker Protection Commissioner Sam Levine.

Commissioner Sam Levine speaking while Mayor Zohran Mamdani stands in the background.

NYC Department of Consumer and Worker Protection commissioner Sam Levine argues that we need policy and citizens’ movements that can be bulwarks against economic domination. (Adam Gray / Bloomberg via Getty Images)


“In walking through the world there is a choice for a man to make,” Ida Tarbell wrote in her autobiography. “He can choose the fair and open path, the path which sound ethics, sound democracy and the common law prescribe, or choose the secret way by which he can get the better of his fellow man.”

The enterprising journalist’s observation was not abstract. It was shaped during her childhood in postbellum Pennsylvania’s Oil Valley, where she saw the rise of a monopoly engorged with the labor of working people.

At home, she witnessed her oil refiner father humiliated by John D. Rockefeller’s South Improvement Company, a clandestine railroad cartel that fixed shipping rates behind closed doors. Yet Tarbell also witnessed something else: collective resistance. Her community dragged these hidden abuses into the light, organizing anti-monopolist meetings, staging boycotts, and petitioning lawmakers to rein in corporate abuse.

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