Behind MrBeast’s Cold, Dead Eyes
Twenty-five years ago, someone like Jimmy “MrBeast” Donaldson would have had little to offer the world. His rise to global phenomenon suggests that virality is emptier than even pessimists thought possible.
Illustration by Richard Chance
In the 2001 novel American Gods, one of the “New Gods” fighting a quiet war against the fading religious and mythological deities of old is a petulant nerd named Technical Boy. He’s the always-wired god of the internet and social media, the personification of the power awarded to those who keep our collective eyes glued […]
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