The Far Right Is Funding Evangelical Super Bowl Sunday Ads

Upcoming Christian Super Bowl ads are framed as diverse and inclusive. But the money behind them comes from a rabidly antiabortion and antigay organization.

Super Bowl LVII - Previews

State Farm Stadium on January 28, 2023 in Glendale, Arizona. The stadium will host the NFL Super Bowl LVII on February 12. (Christian Petersen / Getty Images)


The foundation behind a $20 million Super Bowl advertising campaign to promote “the Jesus of radical forgiveness, compassion, and love” has also bankrolled a conservative nonprofit leading efforts to roll back abortion rights and allow businesses to discriminate against LGBTQ+ customers.

During the Super Bowl next weekend, viewers around the country will watch two Christianity-themed messages from a company called He Gets Us. Underneath the inclusive-sounding ad campaign is a little-known money machine quietly helping drive US policy far to the right.

He Gets Us is a subsidiary of the Servant Foundation, a Kansas-based charity also known as The Signatry that says it “exists to inspire and facilitate revolutionary, biblical generosity.”

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