The Fossil Fuel Companies Are Figuring Out Devious New Ways to Greenwash

The fossil fuel industry is trying to rebrand, using terms like “unabated coal” and “responsibly sourced gas” in an attempt to greenwash their commitment to continue burning fossil fuels.

The rise of terms like “unabated coal” and “responsibly sourced gas” suggest companies and politicians are still more interested in adopting a green facade than making the major changes necessary to address the mounting climate crisis. (Gerry Machen / Flickr)


On June 12, the United States and other leaders of the intergovernmental political forum the Group of Seven (G7) committed “to an end to new direct government support for unabated international thermal coal power generation by the end of this year.” The pledge is part of climate change actions aimed at accelerating the global transition away from coal generation.

While the announcement might sound encouraging, the problem lies in how the pledge was phrased — including but not limited to the term “unabated coal.” The term refers to coal-fired power generation that does not employ technologies like carbon capture and storage. That means these nations can still support other types of coal power generation as long as they involve technologies like carbon capture and storage — processes that have been heavily criticized for being stalling tactics that have yet to deliver on their promises.

The G7 announcement is “about as effective as sprinkling a few drops of water on a raging forest fire,” said Jamie Henn, director of Fossil Free Media, a nonprofit media lab working to end fossil fuels. “First, the G7 failed to set a clear deadline for ending coal use; second, by saying they’re only ending ‘direct’ government support, they leave room for all sorts of loopholes that could funnel money towards new coal plants; and third, the term ‘unabated’ means they’re leaving room for plants that say they’ll use carbon capture and sequestration technology, something that has proven thus far to be a colossal failure.”

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