We’re in She’ll
To celebrate International Women’s Day, the oil and gas company Shell is renaming itself “She’ll” for the day. What better way to celebrate a holiday founded by German socialists who were inspired by a prolonged strike among immigrant garment workers in New York City, and whose ultimate goal was to overthrow capitalism?
A Shell gas station in Sham Shui Po, Hong Kong. (Miguel Candela / Getty Images)
Shell is She’ll now, because #women!
“On March 8,” a uniquely cursed press release sent out Friday by the PR firm Edelman states, “Shell will become She’ll with the simple addition of an apostrophe to show that small gestures can motivate and deliver big messages.”
The world’s eleventh-largest industrial source of carbon dioxide emissions will highlight its commitment to gender equity by changing its Shell logo at a single gas station in California and changing its logo across the company’s social media platforms. Per the release, those profiles will also broadcast a video where sentences starting with “She will” appear over the faces of women presumably in the Shell orbit, before eventually collapsing into the Shell logo, then, finally, She’ll.
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