Smokey Bear, the UN, and Hitler
How Alex Jones won an audience for his idiosyncratic blend of conspiracy theory and libertarianism.
“Make no mistake. Our culture is under attack and if we don’t turn away for five minutes from the football games, from the bread and circus, we are doomed to a 100 percent tax rate,” Alex Jones says to the camera in America: Destroyed by Design, his first documentary, produced in 1998.
Over the next eighteen years, Jones found himself riding the wave of a cult fandom willing to entertain any theory — no matter how outlandish — he might have. Now America’s best-known conspiracy theorist, Jones was only twenty-four years old when he created America: Destroyed by Design.
He made the film while he worked at a public-access television station in Austin, Texas, producing his Infowars program three nights a week in addition to his three-hour weekday radio show. Jones was well on his way to becoming a major cultural figure.