On Sunday night, millions of people across the United States and throughout Latin America tuned in to watch the National Football League’s (NFL) Super Bowl LX. Many of them were less interested in the game itself than in the highly anticipated halftime show of Puerto Rican pop king Bad Bunny.

Bad Bunny is the stage name of Benito Martínez Ocasio, who won the Grammy for best album the previous week. He delivered a show that lived up to the hype, speaking exclusively in Spanish and went through the major hits of his 2025 album, DeBÍ TiRAR MáS FOToS (“I Should Have Taken More Photos”), with an aesthetic evoking Puerto Rico and the island’s working-class New York diaspora.

Through the lyrics of his song “Lo Qué Le Pasó a Hawaii,” he used the platform to openly criticize US colonialism in Puerto Rico and he offered an ode to Puerto Rican working-class migrants with “NUEVAYoL.” Bad Bunny, surrounded by flags from throughout the continent, ended by saying “God Bless America” and then shouted out the names of every country in the Americas in true Bolivarian fashion.