Independent Media Can Defeat the Right’s Noise Machine

The information war against the Right’s vast media machine won’t be won by building a louder Democratic Party megaphone through corporate-funded outlets. The key is stronger independent media.

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A person walks past Fox News headquarters in New York City on March 9, 2023. (Timothy A. Clary / AFP via Getty Images)


When Fox News screams the quiet part, it’s worth listening and gleaning a lesson — especially when the network lets the old “fair and balanced” veneer drop and admits its real mission.

“We are waging a twenty-first-century information warfare campaign against the Left,” said Fox’s prime-time host Jesse Watters in a televised moment of candor. “It’s like grassroots guerrilla warfare. Someone says something on social media, [Elon] Musk retweets it, [Joe] Rogan podcasts it, Fox broadcasts it, and by the time it reaches everybody, millions of people have seen it.”

There’s a trove of worthwhile booksdocumentaries, and podcast series tracing the construction of that conservative media machine. For years, conservatives have rolled their eyes, pretending it’s all just a deranged liberal conspiracy theory. But here was Watters — on Fox News’ own airwaves! — proudly admitting the conspiracy is real, while also mocking critics.

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