Ben Affleck’s Air Is a Deranged Corporate Folktale About a Sneaker
Air’s origin story about the Michael Jordan–endorsed sneaker is far too high on its own supply.

If the world survives long enough to look back on our era, Air will be a cultural artifact to gaze upon in horror and ask, “What was wrong with those people?” (Warner Bros.)
Air is a celebration of the people at Nike who transformed the athletic shoe market back in the 1980s with one legendary product. I’m told that audiences are bursting into applause when the newly designed Air Jordan is first presented in close-up, as if a beloved star had suddenly made a cameo appearance.
The shoe is spoken of as a kind of totem for the young Michael Jordan, the phenomenal basketball player who fulfills the movie’s often repeated bit of supposed Zen wisdom: “A shoe is just a shoe until someone steps into it and gives it meaning.”
But in Ben Affleck’s Air, Michael Jordan himself is too important to be captured on film. He’s like Jesus Christ in classic Hollywood movies, when the sign of his holiness meant we couldn’t look directly at his face and had to settle for the back of his head, or his shadow, or the awed looks of ordinary mortals transfixed by him. (Grainy long shots of him playing basketball are also permitted.)