Democrats Are Not Talking About the Economic Issues That Most Americans Care About
In the lead-up to the midterms, Americans’ number-one issue is the economy and the squeeze they’re feeling thanks to inflation. Republicans get this and are making that squeeze their top-line message. Why aren’t Democrats?

President Joe Biden speaks at the Volvo Group powertrain manufacturing facility in Hagerstown, Maryland, on Friday, October 7, 2022. (Craig Hudson / Bloomberg via Getty Images)
Even as polling shows Americans’ top concern in the upcoming midterm is the economy, Democrats have barely amplified any message on the issue in their midterm House and Senate election advertising campaigns, according to new data reviewed by us.
Republican candidates and political groups have spent $44 million on TV ads focused on the economy and inflation since Labor Day, according to a tally from AdImpact, which tracks campaign spending throughout the country. In the same period, Democrats have spotlighted these issues in just $12 million worth of ads, less than 7 percent of the party’s total ad spending during that time. The party has put another $18 million into ads mentioning jobs and infrastructure — but overall, Republicans are significantly outspending them on messaging around economic issues.
The takeaway is clear: caught between a bad economy and not wanting to offend big donors, Democrats have not aired a unified populist message hammering the business profiteering fueling inflation. Instead, they have spent much of their resources — $67 million — on ads related to abortion rights, a topic of heightened significance after the repeal of Roe v. Wade, but one that does not raise the ire of their corporate sponsors nor generate as much interest from midterm voters this year, according to recent survey data.