Still today, Abram Games’s posters provide some of the most iconic images of Britain’s war effort during World War II. As a poster artist at the War Office’s Public Relations Department, his work sought not only to mobilize the population in the anti-Nazi cause, but also to give them a sense of the kind of Britain they could build afterward.

This democratic spirit was also apparent in the form of his work, in particular through his activity at the Army Bureau of Current Affairs. This educational body for soldiers — which Winston Churchill considered a “socialist organization” — was built on the conviction that the troops should be kept informed about the war they were fighting.

Over one hundred of Games’s posters are currently on display in The Art of Persuasion, an exhibition of his war work at London’s National Army Museum. The exhibition shows not only his striking style, but also the social mission that informed this Jewish socialist’s work — promising a leveling of the sharp class differences that had marked interwar Britain.