Watch Thor: The Dark World if you want to see a perfect example of how market competition does not actually provide us with the highest quality product. The film is the equivalent of a McDonald’s double-cheeseburger, a terrible glob of non-nourishing salt, sugar, and chemicals that you can see at a glance is not a good hamburger, but you’ve been conditioned to eat and love anyway.

As a rule, I like to see you kids happy, so I try to be tolerant when a big junk-food superhero buffet gets spread out in the public trough. An occasional McDonald’s orgy does no lasting harm, surely. But Thor 2 is so insultingly bad, I feel I must speak out in protest.

I don’t care how much money it’s making: Thor 2 makes Thor 1 look good, and Thor 1 was no good at all. The lone bright spot of Thor 1 was watching Idris Elba as Heimdall maintain his cool even while wearing a silly gold plastic helmet. He’s back in this sequel and provides something new by briefly taking off that helmet.