Adbusted

Behind the bizarre ideology that fuels Adbusters.


The easy narrative about Adbusters, accepted by its friends and enemies alike, is that it’s at heart an anarchist project. To those wishing it well, the magazine is one of the cornerstones of the Left, a wellspring of anti-authoritarian tools meant to revive progressive activism and shake things up for the greater good. For curmudgeonly detractors, “culture jamming” is little more than a powerless rehash of old Yippie protest tactics. Yet anarchism, nearly everyone assumes, is either the best or the worst part of Adbusters.

But those explanations miss a much weirder side of the magazine’s underlying politics.

This March, Adbusters jumped into what ought to seem like a marriage made in hell. It ran a glowing article on Beppe Grillo — Italy’s scruffier answer to America’s Truther champion Alex Jones — calling him “nuanced, fresh, bold, and committed as a politician,” with “a performance artist edge” and “anti-austerity ideas . . . [C]ountries around the world, from Greece to the US, can look to [him] for inspiration.” Grillo, the piece gushed, was “planting the seed of a renewed — accountable, fresh, rational, responsible, energized — left, that we can hope germinates worldwide.”

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