Reporting on how badly Aaron Sorkin’s Facebook drama The Social Reckoning is flopping, I won’t bother to do any better than USA Today’s mild zinger, “Moviegoers are unfriending The Social Reckoning.”

Meanwhile, the critically panned horror film Other Mommy is crushing it at the box office. But that’s unsurprising, because The Social Reckoning doesn’t have Jessica Chastain’s grinning, spider-crawling monster-mommy to draw people in during a Halloween season when the horror film pickings this year are rather slim. Of course, as The Social Reckoning’s featured creature, Facebook CEO Mark Zuckerberg is pretty monstrous too, but even with Jeremy Strong playing him, he can’t convey the skin-crawling repulsiveness of this deeply weird billionaire tech mogul who strikes the public as so sociopathic, blank-eyed, and uneasy in his own skin that he seems likely to be a member of an alien species colonizing planet Earth.

For Sorkin, it’s a very disappointing second bite at the Zuckerberg apple. The Social Network, which Sorkin wrote, had a major impact when it was released in 2010, because David Fincher made use of his remarkable gift for creating a miasma of dread in portraying the steady, willful, self-driven dehumanization of young Mark Zuckerberg. As astutely played by Jesse Eisenberg, Zuckerberg’s inner creep emerges and rapidly takes him over. It’s made aggressive by the competition from legions of other young male creeps around him at Harvard and later in the tech industry. The film gave us a nauseating look at how the most arrogant human scum rose to the top in the unwholesome nerdboy Olympics that gave rise to Silicon Valley and the global tech takeover of all our lives.