Love Is Blind and the Dark Reality of Love Under Capitalism

Netflix’s Love Is Blind has faced several allegations of serious abuse of cast members. We shouldn’t be too surprised if parlaying our yearning for love into profitable mass entertainment ultimately rests on brutal labor practices.

"Love Is Blind: The Live Reunion" VIP Watch Party and Celebration - Red Carpet

A truck at the “Love Is Blind: The Live Reunion” held at the Vermont Hollywood on April 16, 2023, in Los Angeles, California. (John Salangsang / Variety via Getty Images)


Thirty strangers, looking to find love and maybe also a bit of fame, spend ten days sequestered in windowless “pods,” during which they go on a series of booze-fueled and truly blind dates — participants speak to each other through a wall, unable to see one another. After several such dates, they get engaged, at which point they can finally meet their partner in the flesh.

What could go wrong?

This is, of course, the premise of Netflix’s wildly popular reality dating show Love Is Blind. US viewers consumed a total of 907 million minutes of the series this year. But former participants of Love Is Blind have produced a deluge of accusations of mistreatment against the show’s producers. “Several open lawsuits have alleged inhumane working conditions, including claims that the cast is encouraged to drink alcohol, not given sufficient food, and imprisoned against its will,” according to a recent New York magazine feature.

This article is for subscribers only. Please login or subscribe to access our full archives and beautiful print and digital magazine starting at just $3 a month.