Obsessive Culture War Is a Dead End. Just Ask Ron DeSantis.
Ron DeSantis went all in on the niche fixations of online right-wing culture warriors. In the process, his failed presidential campaign proved that the Right’s obsessive “anti-wokeness” is a political cul-de-sac.

Florida governor Ron DeSantis speaking at a campaign event on January 11, 2024, in Ames, Iowa. (Scott Olson / Getty Images)
If there was ever any doubt that Donald Trump has this thing in the bag, it was removed by last night’s results in New Hampshire. It was the state where Nikki Haley’s chances were the best. From here, if she stays in the race at all, it’ll be on the desperate hope that something happens to take Trump out of the race and she’ll be the last candidate standing.
The chances of that strategy paying off are slim. But at least Haley made it through the first two contests. Florida governor Ron DeSantis barely made it to Iowa. The candidate, who Trump called “Ron DeSanctimonious,” spent well over $53 million and got a grand total 23,420 votes in Iowa.
If you’re glued to the daily news cycle, you saw DeSantis’s campaign hit the wall in slow motion and were not surprised by the ending. But though his campaign had been obviously doomed for months, this wasn’t how the story was originally supposed to go.