The UAW’s Next Fight: Organizing Nonunion Companies Like Tesla
After securing historic deals with the Big Three automakers, the UAW is continuing to go on the offensive. It has set its sights on nonunion automakers, from Toyota and Hyundai in the South to Tesla in California.

A Tesla electric car is charged at a charging station at a car park. (Ina Fassbender / AFP via Getty Images)
In speaking about the details of the tentative agreements now secured with the Big Three automakers, United Auto Workers (UAW) president Shawn Fain said, “One of our biggest goals coming out of this contract victory is to organize like we’ve never organized before.”
“When we return to the bargaining table in 2028, it won’t just be the Big Three, but with the Big Five or Big Six,” he concluded.
Those weren’t empty words. The same day that the union announced that it had reached a tentative agreement with General Motors (GM), the final company of the Big Three to reach a deal, news broke that the UAW was already on the move. Bloomberg reported that workers have formed an organizing committee with the UAW at Tesla’s flagship Fremont, California, plant.