The first thing commuters saw when stepping into the Metro station beneath the Pentagon in late August was a poster for RTX: the world’s second-largest defense contractor, formerly known as Raytheon.

RTX made $30.3 billion in sales to the US government last year, 45 percent of its total income. To advertise to its biggest customer, why not target government decision-makers in the places they visit most? Thus, the thousands of commuters entering the Pentagon station each day were greeted by more than sixty RTX advertisements plastered across the walls, floors, escalators, and fare gates such that it was physically impossible to pass through the station without seeing one.

This ad campaign wasn’t the company’s first rodeo, either. Ten years ago, RTX placed advertisements in the Pentagon station to promote a satellite control system. That same project is now seven years late and billions of dollars over budget.