NBC Nightly News Is Spreading Anti-Union Propaganda

Rather than seizing the opportunity to cover one of the most important labor stories of our time, NBC Nightly News’ coverage of the potential United Auto Workers strike has checked off pretty much every anti-labor trope in the book.

UAW Members Participate In Labor Day Parade

United Auto Workers (UAW) members and supporters march during a Labor Day parade in Detroit, Michigan, on September 4, 2023. (Jeff Kowalsky / Bloomberg via Getty Images)


Knowing how to report on labor action is as much about what not to do as it is about what to do. A good place to start when establishing how not to report on strikes or potential strikes is a recent segment on NBC Nightly News, aired to an average six million viewers, that checked off pretty much every anti-labor trope in the book — including failing to disclose the news network’s relationship with one of the major employers covered in the report.

Let’s begin with the segment title and framing: “United Auto Workers union strike expected next week, potentially increasing car prices.” Nightly News anchor Lester Holt leads the report by telling the audience, “It’s likely that more than 100,000 United Auto Workers could go on strike by the end of next week as contract negotiations have slowed, and that could mean car prices will soar even higher.”

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