Don’t Hate the Dolly, Hate the Game

A collective wail of anguish went up after news broke that Dolly Parton's working-class anthem “9 to 5” has been repurposed for a Squarespace ad lauding “working, working, working.” Our grief is justified. But the song's deformation into a hollow jingle says more about capitalism than Dolly.

Dolly Parton Tour -  Sydney

Dolly Parton performing in Sydney, Australia, 2014. (Mark Metcalfe / Getty Images)


When I learned that Dolly Parton had rerecorded her hit 1980 working-class anthem “9 to 5” as a jingle called “5 to 9” for Squarespace, website builder of choice for “creatives,” as an ode to side hustles, I joked on Twitter asking some unknown entity to “pls hold all my calls” because I was “coping.”

I love “9 to 5.” I’ve sung it at karaoke countless times, despite its basic incompatibility with my voice. I’ve put it on at Democratic Socialists of America meetings. It’s one of the greatest musical odes to class struggle in American history. Now it’s being repurposed to laud how capitalism forces us to work endlessly just to survive.

Then I thought about it for thirty seconds. It’s not surprising in the least that a song with such widespread appeal would be turned on its head — literally, formally, figuratively, in every goddamned way — and pointed away from its original message (fuck the boss) and toward a new one (be the boss and never stop working), all in service of selling a product and lionizing our contemporary economy’s grotesque features.

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