For years after its founding in 2008, the Santa Fe–based artist collective treated New Mexico to playful and immersive art experiences, like 2011’s Glitteropolis, which used fifty pounds of glitter in a 3,200-square-foot diorama. But the small collective had bigger plans. In 2016, with financial backing from the state and city as well as Game of Thrones creator and Santa Fe resident George R. R. Martin, Meow Wolf opened the House of Eternal Return, a large-scale, permanent, interactive multimedia installation situated in an old bowling alley in Santa Fe.

Meow Wolf’s unique concept was part theme park, part art exhibit, part immersive storytelling experience structured around a mystery narrative that hurtles through the multiverse. It was a major hit. By 2018, the House of Eternal Return was bringing in half a million visitors every year, and Meow Wolf has already begun planning two new art complexes, one in Las Vegas and another in Denver. Last year, the New York Times called Meow Wolf “a multimillion-dollar dream factory” and suggested it might be poised to become “the Disney of the experience economy.”

In no time, Meow Wolf has transformed from an informal artist collective into a formal business. As the management side has adopted traditional corporate structures to serve its purposes, Meow Wolf workers want to keep pace and establish some structure of their own. That’s why Meow Wolf workers are voting today on whether to form a union. “Solidarity. For the Multiverse,” reads the Meow Wolf Workers Collective’s website. “When we work together, we build worlds.”