Seeing off the Tories

Matt Zarb-Cousin

Jeremy Corbyn’s former press officer Matt Zarb-Cousin on why Labour’s anti-establishment campaign worked and how to finish the job.


In April, before the British general election, we spoke with Jeremy Corbyn’s former press officer Matt Zarb-Cousin.

Today, his interview reads as a prescient commentary on the campaign that was to come. In addition to predicting that Labour were “going to do a lot better than people think,” Zarb-Cousin’s particular emphasis on the weakness of Theresa May is striking in hindsight.

“The way she gets built up in the press,” he said, “doesn’t fit with anyone’s perception of her, let alone the reality. The more people see May during this campaign, the less they will support her.”

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