Tesla Workers Are Unionizing in the Same Spirit as Starbucks and Amazon Workers
The labor movement needs more innovative, dynamic, worker-driven organizing campaigns with big national targets like Starbucks and Amazon — and like the newly announced union drive at Tesla.

Tesla Inc. solar panel factory in Buffalo, New York. (Andrew Harrer / Bloomberg via Getty Images)
On Tuesday, workers at a Tesla plant in Buffalo, New York, publicly launched a unionization campaign. They’re seeking to organize with Tesla Workers United, which is part of the Service Employees International Union (SEIU) affiliate Workers United.
Workers United Upstate New York is the same union that supported workers who organized with Starbucks Workers United (SBWU). SBWU won its historic first victory in Buffalo in December 2021, and it has now won at least 286 NLRB elections in thirty-six states, despite facing one of the most ferocious and unlawful anti-union campaigns in living memory. The National Labor Relations Board (NLRB) currently has 497 open or settled unfair labor practice charges against Starbucks or its anti-union law firm Littler Mendelson.
Tesla’s Gigafactory 2 facility opened in Buffalo in 2017 and now employs roughly a thousand production workers and about eight hundred “autopilot” workers, who are tasked with developing Tesla’s self-driving cars. The inside organizing campaign started among the autopilot workers toward the end of last year. It went public on Tuesday morning, and it may yet spread to the entire plant.