Ron DeSantis’s “Freedom” Branding Is a Laughable Sham

Ron DeSantis, the right-wing Florida governor and potential presidential hopeful, has taken to branding himself as the leading defender of precious American freedoms. But throughout his administration, he’s been at war with the First Amendment.

Florida Governor Ron DeSantis Holds News Conference With Florida Surgeon General Dr. Joseph Ladapo

Florida governor Ron DeSantis speaks during a press conference at the Don Soffer Clinical Research Center in Miami, May 17, 2022. (Joe Raedle / Getty Images)


Florida governor Ron DeSantis has a story to tell: while precious liberties were smothered across the country these past few years, he alone stood up for freedom.

Having made imitating Trump into an entire political career, DeSantis has, fittingly, taken to emblazoning a single word on anything he touches. He really, really wants you to know he loves “freedom”: his budget this year is the “Freedom First Budget”; he urged Americans to “go Mach 10 for FREEDOM” as he hawked his Top Gun-tie-in merch; and he proclaimed this year that he’d made “Florida the freest state in these United States,” standing “as freedom’s vanguard” while “so many around the country have consigned the people’s rights to the graveyard.”

It seems to have made an impression. Endorsing DeSantis for president on his podcast, Joe Rogan declared that “he’s not perfect . . . but what he’s done is stand up for freedoms.” “He’s fighting for the right to keep our state free,” was one lyric in an ode to DeSantis sung by one of the Van Zant brothers.

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