Police Departments Spend Vast Sums of Money Creating “Copaganda”

US police departments spend tens of millions of dollars every year to manipulate the news, flooding the discourse with “copaganda.” These aggressive tactics give the public a distorted view of what public safety means, what threatens it, and how to solve it.

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Police officers kneel during a rally in response to the killing of George Floyd, Coral Gables, Florida, May 30, 2020. (Eva Marie UZCATEGUI/AFP via Getty Images)


In May of this year, I testified at a hearing in San Francisco where city leaders questioned the police department’s funding and use of public relations professionals. That funding was heavier than you might expect.

According to police department documents provided to the County Board of Supervisors, budget items included a nine-person full-time team managed by a director of strategic communications who alone costs the city $289,423; an undisclosed number of cops paid part-time to do PR work on social media; a Community Engagement Unit tracking public opinion; officers who intervene with the families of victims of police violence and who are dispatched to the scenes of police violence to control initial media reaction; and a full-time videographer making PR videos about cops.

San Francisco is not unique. The Los Angeles Sheriff’s Department has forty-two employees doing PR work in what it calls, in Orwellian fashion, its “Information Bureau.” The Los Angeles Police Department has another twenty-five employees devoted to formal PR work.

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