Amid Russia’s invasion of Ukraine, gas prices across America have reached a fourteen-year high. The spike has been so sudden, in fact, that the cost per gallon spiked by a full cent every day throughout the last week of February. And even before the invasion and corresponding discussions throughout Western countries about banning Russian oil imports consumers were already being gouged at the pumps — oil companies raking in profits approaching $200 billion at the end of 2021.

It may be a catastrophe for those fueling up but, throughout North America, an industry already basking in its own largesse clearly senses an opportunity. The American Petroleum Institute, for example, has seized on the moment to yet again promote the Keystone XL pipeline and advocate for new drilling. The editorial board at Canada’s newspaper of record, meanwhile, is attempting to revive a version of the “ethical oil” case popularized by far-right pundit Ezra Levant, viewing the current situation as an occasion for the country’s oil industry to reassert itself, with some pundits and right-wing politicians following suit. Perhaps best summing up this absurd zeitgeist, one op-ed published by Bloomberg simply declared “Fracking Is a Powerful Weapon Against Russia.”

In a development that’s nothing short of perverse, there are also signs higher gas prices will be pitched to consumers as some kind of patriotic wartime gesture. This “patriotism at the pumps” has the potential to serve a deeply unpopular industry well even as it raises prices, but could also be useful to governing Democrats as political cover. Sure, people might be getting gouged by highly profitable corporations but (or so the argument goes) paying more helps strike a blow against tyranny. Outside the actual oil lobby, something like this line has already been taken up by well-off liberal entertainers like Stephen Colbert and George Takei and we shouldn’t be surprised to see some version of it get louder, particularly if costs continue to spike.