This week, the CIA caused a stir thanks to a widely ridiculed recruitment ad featuring a young Latina officer using language popular in social justice circles. In the ad, the first-generation immigrant officer defiantly rejects the “imposter syndrome” she once struggled with in the office, refusing to “internalize misguided patriarchal ideas of what a woman can or should be” and declaring she will no longer “apologize for the space I occupy.”

“I am a woman of color, I am a mom, I am a cisgender millennial who’s been diagnosed with generalized anxiety disorder,” she intones. “I am intersectional.”

It’s easy to see what’s going on here. US intelligence agencies have been markedly lagging when it comes to diversity compared to other parts of the federal government, which is neither ideal for optics nor for operational matters. This ad and the numerous others like it aim to entice a younger, more heterogeneous pool of college graduates to come to the agency, ones more likely to be steeped in the learning and language of historical oppression and its legacies and to hold broadly liberal social attitudes.