In 2005, cartoonist Matt Furie uploaded an iteration of his comic Boy’s Club to the then-popular social media site MySpace. The cartoon in question had only six panels, little dialogue, and a playfully juvenile conceit — depicting Pepe, an anthropomorphic frog character created by Furie, pulling down his pants to urinate and being caught in the act by a friend who opens the door behind him. In the cartoon’s final panel, a third character says: “hey pepe — i heard you pull yer pants all the way to go pee” to which Pepe, grinning with contentment, replies: “feels good man.”

Drawing its title from the since viral comic, an entertaining new documentary from director Arthur Jones tells the strange story of Pepe’s journey from puerile internet meme to far-right icon, chronicling Furie’s creation of the character and its subsequent transformation into a postmodern hate symbol popular among internet trolls and white supremacists.

Though Pepe has been a subject of endless discussion thanks to its association with the 2016 Trump campaign — featured in a segment of Full Frontal With Samantha Bee and inspiring a somewhat cringeworthy explainer posted on Hillary Clinton’s official website — the film nonetheless makes a good case for its story even if you don’t buy, as some liberals and alt-rightists do, the idea that it helps explain the 2016 election result.