The Western world has been rocked by news that Cambridge Analytica — the data analytics firm formerly run by Steve Bannon and bankrolled by Trump-funding billionaire Robert Mercer — unethically harvested the data of 50 million Facebook users to target them with ads meant to benefit the Trump campaign. The news prompted declarations of a “data breach,” in which users’ “stolen data” was “hijacked” by the firm, which was “misusing” personal data for nefarious ends. “We ‘broke’ Facebook,” the whistle-blower involved said, prompting a reporter to ask if that meant the platform had been “hacked.”

The Cambridge Analytica story is outrageous, for a variety of reasons. But while we’re fuming at this violation, we should extend that anger to the way our online behavior is routinely documented, collected, and used for commercial purposes, and channel it into efforts to at last properly regulate the companies we’ve simply trusted to be responsible caretakers of what has become one of the most intimate aspects of our daily lives.

To be sure, there are elements unique to the Cambridge Analytica case that raise specific legal and ethical concerns. For one, the company acted in a grossly unethical way by lying to users to access their data, with the help of an app that told users the firm was conducting academic research, rather than doing work for a political campaign. Then there are the potential legal violations: the United States bars the employment of foreigners in political campaigns.