Joe Biden’s Reelection Launch Is the Depressing Starting Gun for a Bleak Campaign Season

Announcing his reelection today, Joe Biden urged voters to help him “finish the job” and protect democracy from “MAGA extremists.” Conspicuously absent is even the pretense that he'll do anything to make your life better.

President Biden Addresses The North America's Building Trades Unions Legislative Conference

President Joe Biden addresses the North America’s Building Trades Unions legislative conference at the Washington Hilton on April 25, 2023 in Washington, DC. (Chip Somodevilla / Getty Images)


“This is the United States of America. There’s nothing, simply nothing, we cannot do if we do it together.”

It’s a line you’ve heard countless times if you’ve followed Joe Biden’s most recent presidential efforts starting in 2019, and it pops up once more in the commercial Biden’s camp released today for his official reelection launch. “Let’s finish the job!” the ad implores. What job? You’d be hard-pressed to find out by watching the ad.

Sure, there’s talk of “MAGA extremists” trying to cut Social Security, attacking reproductive rights, banning books, discriminating against LGBTQ people, and undermining voting rights. The country is still in the middle of a “battle for the soul of America,” we’re told.

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