Workers Can Win at Starbucks and Amazon and Beyond
The historic union victories at Amazon and Starbucks have shattered any illusions that corporate giants are invincible to labor organizing. Let's make Amazon and Starbucks the start of a massive wave of unionization.

Starbucks workers and their supporters demonstrate against the company’s union busting in Seattle, Washington, April 23. (Jason Redmond / AFP via Getty Images)
For decades, US-based corporate giants such as Amazon, Starbucks, and Apple perfected an anti-union strategy that they believed to be foolproof. While the media made much of these companies’ offerings of above-market wages, college tuition benefits, health insurance, and liberal mission statements, workers were well aware of the iron fist beneath the velvet glove. Workers who did try to organize, such as tech workers at an Amazon fulfillment center in Virginia in 2016, watched their campaigns slip away amid a barrage of threats, interrogation, surveillance, and retaliation.
Today the landscape looks very different. Both Amazon and Starbucks face union challenges on the very scale their anti-union programs were designed to prevent. Desperate to fend off union victories, both firms have become reckless — so much so that their actions may unintentionally tilt labor law in workers’ favor.
The Fight at Amazon
Amazon did not face a serious union challenge until the Retail, Wholesale and Department Store Union (RWDSU) campaign in Bessemer, Alabama, in April 2021. The company was willing to do anything to keep RWDSU from prevailing, including spending $4.5 million and committing hundreds of unfair labor practices.