Supermodel Gisele Bündchen graces the cover of Vogue Hong Kong’s special sustainability issue this month, looking radiantly feral, enveloped in long hair, tie-dye, and the massive leafy plants of the Costa Rican jungle. Bündchen is one of the most famous environmental influencers on earth. Her Instagram showcases her nonstop commitment to raising public environmental consciousness, with beatific photos of Bündchen, or her (almost equally good-looking) children enjoying beaches, forests, or houseplants.

Bündchen is not just into the planet for the “likes.” She supports numerous environmental organizations and is famous for her family’s ecologically virtuous behavior. Vogue Hong Kong, describing these commitments, dubbed Bündchen the “selfless supermodel.” She and her husband, legendary quarterback Tom Brady, compost and keep bees. One of their sons even eschews birthday presents out of concern for ocean plastic pollution.

Yet by any measure, despite Instagram paeans to #biodiversity, the Bündchen/Brady household is far less “sustainable” than just about any random household in Kansas or Queens.