Elon Musk, America’s most online billionaire, recently took a break from spreading coronavirus misinformation and crashing his company’s market value on Twitter to be with his girlfriend, Canadian pop singer Grimes, for the birth of their new baby. But the pair wasn’t content to just enjoy their newborn bliss.

Musk set off a Twitter and media frenzy when he announced they were calling the baby X Æ A-12 Musk, sparking a debate among cult followers and confused people everywhere about the meaning of the cryptic phrase. Grimes cleared up some of the questions when she tweeted that X stood for the “unknown variable”; Æ for her “elven spelling” of Ai, meaning love or artificial intelligence; and A-12 for a Lockheed stealth aircraft designed for the CIA and code-named Archangel. She explained that it’s the couple’s favorite aircraft because it’s “Great in battle, but non-violent,” even though it played an important role in gathering intel on North Vietnam during the Vietnam War.

Musk has since appeared to confirm the child’s name is pronounced X Ash A-12 (if it’s even legal), but it should come as no surprise that an uber-wealthy, super-online couple would go out of their way to pick a moniker designed to garner maximum publicity with seemingly little regard for how it will affect their child. (Is the media frenzy really worth saddling a kid with the name X and the made-up “elven spelling” of a word, or is the idea that their wealth will make it irrelevant to the bullies on the playground of the private school?)