Friendly Fyre

We’re fascinated by the grand scam that was the Fyre Festival not because such blatant ripoffs never happen under capitalism, but because for once the wealthy were getting screwed along with workers.

Netflix


The Fyre Festival was supposed to be the height of opulence. The event debuted in a promo video starring the world’s top supermodels and was hyped on social media by hundreds of celebrity influencers. Thousands of people spent thousands of dollars each for a weekend on a private island in the Bahamas — supposedly once owned by Pablo Escobar — where they would stay in luxury villas, ride jet skis, and rub elbows with Ja Rule and Bella Hadid.

In the end, as the world soon learned, there was nothing to the Fyre Festival besides the viral marketing campaign itself. The partygoers arrived not to a private island, but to an undeveloped tract of land adjacent to a Sandals resort on the populated island of Great Exuma. The lot had no sewage or running water. Instead of catered high-end cuisine, guests were fed forlorn-looking cheese sandwiches in flimsy foam take-out boxes. Instead of glamping colonies with “elevated amenities,” they were directed to rows of FEMA disaster relief tents, vacant inside save for mattresses soaked with rainwater.

In the Netflix documentary Fyre: The Greatest Party That Never Happened, one of two competing new documentary films about the festival, witnesses describe the chaotic scene over shaky cellphone footage. “It was the most eerie feeling in the world.” “It looked like a horror scene.” “It became very barbaric.” Fyre immediately became a national punchline.

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